| What you pay | 15% to 25% markup, or 15% to 20% placement fee | Posting fee, then full salary and on-costs | Platform commission, typically taken from the freelancer | 50% to 85% markup, or 15% to 30% placement fee | Salary, payroll taxes, benefits, tooling, recruitment |
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| Paid when | Only once someone starts work | Up front, whether or not you hire | Per engagement | On start, or monthly for contract | Continuously from day one |
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| Who screens | A working marketing specialist, six stages | You do, from every applicant | Nobody. Ratings measure satisfaction, not craft. | A recruiter working across unrelated industries | You do, plus whoever you pay to help |
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| Evidence you receive | Live task and test project output, assessor notes | A CV | A profile and star rating | A CV and a recruiter summary | Whatever you generate yourself |
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| Your screening time | Interviewing 2 to 4 people | Sifting every applicant, then interviewing | Filtering a very large pool with weak signal | Interviewing a longer list | The entire hiring process |
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| If it goes wrong | Free replacement inside 10 business days | Start the whole process again | Rehire and hope | Varies by contract, often a pro-rata rebate | A termination, and everything that comes with it |
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| Best suited to | Roles where craft judgement decides the outcome | High-volume or junior roles | Small, well-defined, low-risk tasks | Urgent cover with administrative complexity | Roles needing full-time presence in your market |
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